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We know, social media is everywhere. But, the real secret is that email is not going anywhere and it’s the single best way for you to reach out to your supporters and ask ‘em to give. Why? Because the recipient of an email feels less anonymous. If you reach out personally in a one-on-one email, the chance of them ignoring your request is very low. So, make sure you’re delivering emails in small batches, preferably 1 at a time, and if that’s a large lift, assign a point person at your organization to help distribute the emails and asks. You just want to make sure you email all of your supporters before the Challenge begins to ask them to join your team and fundraise for your cause. Check out the Calendar and Email Drafts section of this Toolkit for some guidance and sample emails you can customize.
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